Our Vision
Belle Corporation envisions itself as a world-class provider of the finer things in life.


Our Mission
     • To develop quality entertainment and leisure facilities that promote growth and environmental sustainability.
     • To enhance shareholder value for the Company’s investors and partners.
     • To promote a mutually beneficial relationship with all stakeholders grounded on integrity and respect.
     • To be the employer of choice offering career growth opportunities.
     • To enhance the quality of life of the communities we serve.


Our Values
Sustainability. Accountability. Integrity. Leadership. Hard Work. Innovation.


  1. Deliver value to our shareholders.

    • Consistent declaration of regular dividends. 

    • Upholding the implementation of good governance practices, and remaining as one of the top 100 Philippine publicly listed companies scoring above 90 points in the annual ASEAN Corporate Governance Scorecard. 

    • Continuously realizing increases in net income, surpassing operating performance year on year. 

  2. Serve as a good corporate citizen for the benefit of our stakeholders.

    • Implementation of sustainable programs to uplift the quality of life in surrounding communities through Belle Kaagapay, the Company’s corporate social responsibility arm. Belle Kaagapay's programs support the Brigada Eskwela initiative of the Philippine government, granting of college scholarships, feeding activities for wasted grade school students, medical and dental missions, tree-planting and livelihood activities, among others.

    • Continuous partnership with SM Foundation, Inc. on future corporate social responsibility projects, for e.g. recommendation for scholarship candidates, technology and knowledge resource for farming / livelihood program, medical and dental team resource, etc.

  3. Deliver the finer things in life to our customers.

    • Launch, enhancement and redevelopment of prime leisure properties. Property developments in Tagaytay Highlands and Midlands, Belle’s premier mountain resort complexes, are one of the top leisure destinations in the real estate industry. Belle Corporation is planning to roll out an expansion of Plantation Hills, a combined residential and eco-farming concept well-known for its relaxing country environment. Meanwhile, the enhancement of amenities and facilities at Tagaytay Highlands International Golf Club and Tagaytay Midlands Golf Club is in full swing and is targeted for completion ahead of Tagaytay Highlands' 25th anniversary in 2019.

    • Sustainability of operations. Belle Corporation continues to prioritize operational sustainability and being mindful of its impact on surrounding communities. The Corporation participates in the annual global Earth Hour movement in partnership with WWF-Philippines. Furthermore, reduction in power consumption is now in place with the replacement of street lights with LED lights in several residential communities in Tagaytay Highlands. Other sustainability measures are also being determined and strategically planned.