Belle Corporation (“Belle” or “the Company”) is one of the leading developers of sustainable resort destinations and leisure properties in the Philippines. Belle’s first and foremost development is Tagaytay Highlands where we introduced mountain resort living at its finest. Tagaytay Highlands is home to many residents in our themed communities and a sports and fitness hub to many golfers and players in the country.
Established developer of premium destinations
- City of Dreams Manila entertainment complex
- Tagaytay Highlands residential and mixed-use mountain resort
Unique exposure to the growing Philippine gaming sector
- Guaranteed share of gaming earnings of City of Dreams Manila
- Reliable dividends from Pacific Online Systems Corporation, provider of Lottery equipment to the Philippine Charity Sweepstakes Office
Well-positioned for emerging tourism sector growth opportunities
- Synergies with the SM Group
- Strong balance sheet and access to capital
1973. The Beginning.
Belle Corporation is incorporated as Belle Mining and Oil Exploration, Inc.
1989. The Shift.
Belle Mining and Oil Exploration, Inc. changes its name to Belle Resources Corporation and takes a new direction and ventures into property development. The once barren mountains of Tagaytay is developed into an 18-hole golf course called Tagaytay Highlands Golf Course. Consequently, the Tagaytay Highlands International Golf Club is established.
1994. The Trailblazer.
Belle Resources Corporation is renamed Belle Corporation (Belle), underscoring the Company’s diversification and shift in business strategy. Tagaytay Highlands begins to make a name for itself in the real estate industry as a premiere mountain resort destination. The first of its kind and scale, Tagaytay Highlands covers three provinces – Batangas, Cavite and Laguna. The themed residential communities boast of breathtaking views of the Taal Lake and the countryside.
2010. The Game Changer.
Belle Corporation acquires PremiumLeisure & Amusement, Inc. (PLAI), a grantee by the Philippine Amusement and Gaming Corporation (PAGCOR) of a license to operate integrated resorts, including casinos, in the vicinity of the Entertainment City and the Newport City Integrated Resort.
In October 2012, Belle and PLAI enter into a cooperation agreement with Melco Resorts & Entertainment (Melco), which places Belle as a co-licensee and the owner of the land and buildings and Melco as a co-licensee, developer and operator of all the facilities within the resort complex.
2015. Realizing the Dream.
City of Dreams Manila is launched. It is an integrated resort after Melco’s flagship City of Dreams integrated resort in Macau's Cotai Strip. City of Dreams Manila is the first integrated resort in Entertainment City to have its license converted from Provisional to Regular status by PAGCOR.
This partnership is a significant milestone in the Company’s evolution from a specialty niche player in the real estate industry to a fairly diversified conglomerate in the tourism and leisure industries.
Today, Belle Corporation is in a strong position to take advantage of opportunities, to withstand challenges and to deliver sustainable growth and many happy returns to the Company’s loyal shareholders.